-- Table structure for table `wp_posts`
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  `post_content` longtext NOT NULL,
  `post_title` text NOT NULL,
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  `post_type` varchar(20) NOT NULL DEFAULT 'post',
  `post_mime_type` varchar(100) NOT NULL DEFAULT '',
  `comment_count` bigint(20) NOT NULL DEFAULT 0,
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  KEY `post_name` (`post_name`(191)),
  KEY `type_status_date` (`post_type`,`post_status`,`post_date`,`ID`),
  KEY `post_parent` (`post_parent`),
  KEY `post_author` (`post_author`)
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--
-- Dumping data for table `wp_posts`
--

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(3,1,'2021-07-27 10:17:02','2021-07-27 10:17:02','<!-- wp:heading -->\r\n<h2>Quiénes somos</h2>\r\n<!-- /wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong class=\"privacy-policy-tutorial\">Texto sugerido: </strong>La dirección de nuestra web es: https://referentes.cunef.edu.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Comentarios</h2>\r\n<!-- /wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong class=\"privacy-policy-tutorial\">Texto sugerido: </strong>Cuando los visitantes dejan comentarios en la web, recopilamos los datos que se muestran en el formulario de comentarios, así como la dirección IP del visitante y la cadena de agentes de usuario del navegador para ayudar a la detección de spam.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Una cadena anónima creada a partir de tu dirección de correo electrónico (también llamada hash) puede ser proporcionada al servicio de Gravatar para ver si la estás usando. 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Esto es para tu comodidad, para que no tengas que volver a rellenar tus datos cuando dejes otro comentario. Estas cookies tendrán una duración de un año.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Si tienes una cuenta y te conectas a este sitio, instalaremos una cookie temporal para determinar si tu navegador acepta cookies. Esta cookie no contiene datos personales y se elimina al cerrar el navegador.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Cuando accedas, también instalaremos varias cookies para guardar tu información de acceso y tus opciones de visualización de pantalla. Las cookies de acceso duran dos días, y las cookies de opciones de pantalla duran un año. Si seleccionas «Recuérdarme», tu acceso perdurará durante dos semanas. Si sales de tu cuenta, las cookies de acceso se eliminarán.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Si editas o publicas un artículo se guardará una cookie adicional en tu navegador. Esta cookie no incluye datos personales y simplemente indica el ID del artículo que acabas de editar. Caduca después de 1 día.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Contenido incrustado de otros sitios web</h2>\r\n<!-- /wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong class=\"privacy-policy-tutorial\">Texto sugerido: </strong>Los artículos de este sitio pueden incluir contenido incrustado (por ejemplo, vídeos, imágenes, artículos, etc.). 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Esto es para tu comodidad, para que no tengas que volver a rellenar tus datos cuando dejes otro comentario. Estas cookies tendrán una duración de un año.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Si tienes una cuenta y te conectas a este sitio, instalaremos una cookie temporal para determinar si tu navegador acepta cookies. Esta cookie no contiene datos personales y se elimina al cerrar el navegador.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Cuando accedas, también instalaremos varias cookies para guardar tu información de acceso y tus opciones de visualización de pantalla. Las cookies de acceso duran dos días, y las cookies de opciones de pantalla duran un año. Si seleccionas «Recuérdarme», tu acceso perdurará durante dos semanas. Si sales de tu cuenta, las cookies de acceso se eliminarán.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Si editas o publicas un artículo se guardará una cookie adicional en tu navegador. Esta cookie no incluye datos personales y simplemente indica el ID del artículo que acabas de editar. Caduca después de 1 día.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Contenido incrustado de otros sitios web</h2>\r\n<!-- /wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong class=\"privacy-policy-tutorial\">Texto sugerido: </strong>Los artículos de este sitio pueden incluir contenido incrustado (por ejemplo, vídeos, imágenes, artículos, etc.). El contenido incrustado de otras webs se comporta exactamente de la misma manera que si el visitante hubiera visitado la otra web.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Estas web pueden recopilar datos sobre ti, utilizar cookies, incrustar un seguimiento adicional de terceros, y supervisar tu interacción con ese contenido incrustado, incluido el seguimiento de tu interacción con el contenido incrustado si tienes una cuenta y estás conectado a esa web.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Con quién compartimos tus datos</h2>\r\n<!-- /wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong class=\"privacy-policy-tutorial\">Texto sugerido: </strong>Si solicitas un restablecimiento de contraseña, tu dirección IP será incluida en el correo electrónico de restablecimiento.</p>\r\n<!-- /wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Cuánto tiempo conservamos tus datos</h2>\r\n<!-- /wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong class=\"privacy-policy-tutorial\">Texto sugerido: </strong>Si dejas un comentario, el comentario y sus metadatos se conservan indefinidamente. 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(38,1,'2021-07-28 11:49:55','2021-07-28 09:49:55','','Nuestra Visión - Testimonio','','publish','closed','closed','','nuestra-vision-testimonio','','','2021-08-24 13:00:08','2021-08-24 11:00:08','',0,'https://referentes.cunef.edu/wp-types-group/nuestra-vision-testimonio/',0,'wp-types-group','',0),
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(40,1,'2021-07-28 12:30:37','2021-07-28 10:30:37','','Nuestra Visión - Bloque Valores','','publish','closed','closed','','nuestra-vision-bloque-valores','','','2021-07-28 12:34:38','2021-07-28 10:34:38','',0,'https://referentes.cunef.edu/wp-types-group/nuestra-vision-bloque-valores/',0,'wp-types-group','',0),
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(44,1,'2021-07-28 12:41:53','2021-07-28 10:41:53','','Nuestra Visión - Bloque Universidad','','publish','closed','closed','','nuestra-vision-bloque-universidad','','','2021-07-28 12:45:01','2021-07-28 10:45:01','',0,'https://referentes.cunef.edu/wp-types-group/nuestra-vision-bloque-universidad/',0,'wp-types-group','',0),
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(47,1,'2021-07-28 13:50:47','2021-07-28 11:50:47','','Nuestros Referentes - Cabecera','','publish','closed','closed','','nuestros-referentes-cabecera','','','2021-07-28 13:56:57','2021-07-28 11:56:57','',0,'https://referentes.cunef.edu/wp-types-group/nuestros-referentes/',0,'wp-types-group','',0),
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(49,1,'2021-07-28 14:02:34','2021-07-28 12:02:34','','Nuestros Referentes - Más información','','publish','closed','closed','','nuestros-referentes-mas-informacion','','','2021-07-28 14:04:56','2021-07-28 12:04:56','',0,'https://referentes.cunef.edu/wp-types-group/nuestros-referentes-mas-informacion/',0,'wp-types-group','',0),
(50,1,'2021-10-08 14:11:43','2021-10-08 12:11:43','','Clemente Cebrián','','publish','closed','closed','','clemente-cebrian','','','2021-12-03 08:16:14','2021-12-03 07:16:14','',0,'https://referentes.cunef.edu/?post_type=referente&#038;p=50',0,'referente','',0),
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(53,1,'2021-09-27 10:39:13','2021-09-27 08:39:13','','Celia Villalobos','','publish','closed','closed','','celia-villalobos','','','2022-02-17 18:15:21','2022-02-17 17:15:21','',0,'https://referentes.cunef.edu/?post_type=referente&#038;p=53',0,'referente','',0),
(54,1,'2021-10-03 10:39:40','2021-10-03 08:39:40','','Lupina Iturriaga','','publish','closed','closed','','lupina-iturriaga','','','2021-12-03 08:18:12','2021-12-03 07:18:12','',0,'https://referentes.cunef.edu/?post_type=referente&#038;p=54',0,'referente','',0),
(55,1,'2021-10-09 10:40:23','2021-10-09 08:40:23','','Alejandra Caro','','publish','closed','closed','','alejandra-caro','','','2021-12-10 12:45:17','2021-12-10 11:45:17','',0,'https://referentes.cunef.edu/?post_type=referente&#038;p=55',0,'referente','',0),
(56,1,'2021-07-29 10:53:26','2021-07-29 08:53:26','','gettyimages-1271630423-640_adpp','','inherit','open','closed','','gettyimages-1271630423-640_adpp','','','2021-07-29 10:53:26','2021-07-29 08:53:26','',0,'https://referentes.cunef.edu/wp-content/uploads/2021/07/gettyimages-1271630423-640_adpp.mp4',0,'attachment','video/mp4',0),
(57,1,'2021-07-29 11:12:21','2021-07-29 09:12:21','','clemente-video-background01','','inherit','open','closed','','clemente-video-background01','','','2021-07-29 11:12:21','2021-07-29 09:12:21','',55,'https://referentes.cunef.edu/wp-content/uploads/2021/07/clemente-video-background01.jpg',0,'attachment','image/jpeg',0),
(58,1,'2021-07-29 11:17:26','2021-07-29 09:17:26','','clemente-video-background02','','inherit','open','closed','','clemente-video-background02','','','2021-07-29 11:17:26','2021-07-29 09:17:26','',55,'https://referentes.cunef.edu/wp-content/uploads/2021/07/clemente-video-background02.jpg',0,'attachment','image/jpeg',0),
(59,1,'2021-07-29 13:50:41','2021-07-29 11:50:41','Cuando, en 2012, Lupina Iturriaga puso en marcha Fintonic junto a sus socios, Sergio Chalbaud y Aitor Chinchetru, lo hizo con una idea en mente: ayudar a la gente a sacar más partido de su dinero en un momento económicamente complicado para muchos. “En España había una crisis más fuerte que la actual, porque era estructural, no coyuntural como esta”, explica. En ese contexto lanzaron esta aplicación que busca ayudar a los usuarios a entender qué pasa con su dinero y a controlar a sus bancos a través de un sistema de alertas que les informa de si les han pasado algún movimiento duplicado, les han cobrado alguna comisión de más, les vence su seguro, etcétera. En definitiva, a estar al día de sus finanzas para que no les cuelen ningún gol. Más de 700.000 usuarios han confiado ya en la <em>app</em>.\r\n\r\nCon el tiempo, Fintonic ha ido ampliando servicios y ahora, por ejemplo, también ayuda al consumidor a ahorrar en los recibos de la luz o la telefonía. “Acompañamos al usuario desde la independencia y la transparencia. No nos casamos con nadie, trabajamos con todas las compañías, siempre que sean sólidas”, puntualiza Lupina Iturriaga. Se han convertido, además, en corredores de seguros, actuando como intermediarios de varias aseguradoras. También ayudan a 100.000 clientes cada mes a lograr un préstamo a través de su <em>marketplace</em> de préstamos y ofrecen el servicio FinScore, un perfil crediticio que te indica qué tipo de interés mereces si vas a pedir un préstamo. “Te da mucho poder como usuario, porque te permite entender mejor cómo te ven los bancos”, explica la CEO de la compañía. Recientemente Fintonic ha lanzado también una cuenta y una tarjeta bancaria propias, de forma que el usuario pueda hacer pagos a través de la aplicación. O no, porque los usuarios de Fintonic pueden elegir usar todos sus servicios o solo algunos. “Nosotros no somos un banco. Lo que nos motiva es seguir buscando los mejores productos para el usuario, que este tenga más poder sobre sus datos, los entienda y tome mejores decisiones. Así nacimos y seguimos trabajando”.\r\n\r\n<strong>Siempre se ha dicho que en este país vamos muy justitos de cultura financiera. ¿Eso está cambiando?</strong>\r\n\r\nEs normal que sea así, porque no nos han enseñado ni siquiera las nociones básicas. Nosotros trabajamos para que la gente entienda qué gastos tiene, qué ingresos tiene, qué tipo de interés se merece y qué ha provocado que tenga ese tipo de interés. Hay gente que piensa que porque se lleva bien con el director de su oficina le va a ofrecer un buen tipo, y las cosas no funcionan así. Es muy importante dejarse ayudar. No podemos saber de todo y, además, tenemos muchas cosas en la cabeza. A mí también me pasa. Antes de lanzar Fintonic me enfadaba con mi marido, que es director financiero de una multinacional, porque no entendía a dónde se iba nuestro dinero. Tratamos de ponérselo fácil a la gente que llega cansada a casa y no quiere ponerse a pelearse por teléfono para revisar sus recibos. Incluso si lo intentas, a veces no lo consigues. Puedes pasarte dos o tres horas colgada al teléfono y acabar con el mismo producto. Una vez tuve que llamar doce veces para hacer un cambio en la alarma de casa.\r\n\r\n<strong>¿Por qué a los españoles nos sigue costando tanto negociar y hablar de dinero?</strong>\r\n\r\nAquí sabemos pelear, pero también nos cansamos y los del otro lado son muy buenos. Lo que todavía nos cuesta más es hablar de lo que cobramos o lo que pagamos. No compartir este tipo de información es absurdo. Yo no quiero pagar más que mi vecino por la luz. Y si te cobran más comisiones que a nadie, cuando hay entidades que no las cobran, a lo mejor te interesa evaluarlo. Pero es complicado hacerlo si en tu entorno no se habla de estos temas.\r\n\r\n<strong>¿Cuál es vuestra relación con los bancos? ¿Os ven más como amigos o como enemigos?</strong>\r\n\r\nColaboramos bastante. De hecho, están conectados en nuestros <em>marketplaces</em>. A ellos les interesa y a nosotros también. Además, creo que somos muy complementarios. Las entidades van a ser proveedores de producto, que es lo normal y algo que hacen muy bien, pero luego tiene que haber una capa intermedia, sea Fintonic, Google o quien venga, que te recomiende lo mejor para ti. Eso solo lo puede hacer alguien independiente.\r\n\r\n<strong>Pero, como en muchas otras <em>fintechs</em>, en vuestro accionariado también hay empresas del sector financiero.</strong>\r\n\r\nSí, por ejemplo, ING Group, pero ni siquiera están metidos en el <em>marketplace</em> de préstamos. La independencia es total. También están Atresmedia e inversores de diferentes perfiles, exdirectivos de banca, de marketing o del mercado latinoamericano, porque también estamos en México y Chile.\r\n\r\n<strong>¿Cómo ves el papel de los gigantes tecnológicos, los Amazon, Apple o Google, que están entrando en el sector financiero?</strong>\r\n\r\nSi los gigantes tecnológicos quieren meterse en esto, estoy segura de que lo harán fenomenal. Con Amazon firmamos un acuerdo que era el primero de este tipo que hicieron a nivel mundial. Los usuarios de Fintonic pueden financiar sus compras en la plataforma al 0% y pagarlas en cuatro meses. Si hay empresas como WeChat en China que te permiten hacerlo todo en su plataforma y dan un buen servicio, bienvenidas sean. Los únicos que seguro que van a estar aquí dentro de diez años son los usuarios. La gente va a seguir necesitando dinero, pero a lo mejor ya no tiene un banco tradicional. Deberíamos asumir que la gente no es tonta. Controlar tus datos, a tu banco, a tu compañía de seguros o de electricidad es un deber. No lo puedes delegar en otro que, como es lógico, tiene su propio interés.\r\n\r\n<strong>Estamos en un momento de muchos cambios, con un panorama financiero muy convulso, con fusiones, cierre de oficinas, nuevos players,... El móvil y el big data también han cambiado mucho las cosas. ¿Cuál será la próxima gran revolución del sector?</strong>\r\n\r\nCreo que no va a parar de haber revoluciones en este sector. Ahora se habla mucho de <em>blockchain</em>, pero nosotros no usamos <em>blockchain</em>, usamos otro tipo de tecnologías también muy avanzadas. Yo creo que lo importante no son las tecnologías nuevas, que surgirán muchas, sino las soluciones innovadoras que se puedan ofrecer a la gente para de verdad simplificar su día a día.\r\n\r\n<strong>Nacisteis durante otra crisis. ¿Cómo os ha afectado esta?</strong>\r\n\r\nEl equipo ha tenido que trabajar muchísimo, tanto a través de la app como directamente en persona, para dar respuestas a los usuarios. Los perfiles de nuestros usuarios son anónimos, pero llegas a tener relación con ellos por sus datos. Y luego hay otros que llaman a la oficina, chatean o piden ayuda en lo que necesitan. Ha llegado a la oficina gente con verdaderas emergencias. Hemos trabajado mucho, pero a mí levantarme cada mañana pensando que venimos a la oficina para ayudar a la gente me hace ser más feliz.\r\n\r\nFuente: <a class=\"fuente\" href=\"https://www.mujeresaseguir.com/empresas/noticia/1166831048515/no-compartir-informacion-cobramos-pagamos-absurdo.1.html\" target=\"_blank\" rel=\"noopener\">www.mujeresaseguir.com</a>','Lupina Iturriaga - No compartir información sobre lo que cobramos o pagamos es absurdo','Lupina Iturriaga, Fundadora y CEO de Fintonic','publish','closed','closed','','no-compartir-informacion-sobre-lo-que-cobramos-o-pagamos-es-absurdo','','','2021-11-26 10:23:24','2021-11-26 09:23:24','',0,'https://referentes.cunef.edu/?post_type=exito&#038;p=59',0,'exito','',0),
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(61,1,'2021-11-25 13:27:38','2021-11-25 12:27:38','El monitor empresarial de reputación corporativa Merco ha incluido al presidente ejecutivo de Damm, Demetrio Carceller Arce, por primera vez en la lista de los 100 líderes con mejor reputación en España. Gracias a su labor al frente del crecimiento e internacionalización de la compañía, a su apuesta por la digitalización y la innovación, y a los esfuerzos de Damm en sostenibilidad medioambiental, Carceller Arce ha protagonizado la sexta incorporación más destacada de Merco Líderes 2021, accediendo directamente al puesto 56 del ranking. Las listas Merco nacen tras un exhaustivo análisis de siete evaluaciones, 25 fuentes de información y más de 47.000 encuestas a directivos de grandes empresas, periodistas, catedráticos, analistas financieros, ONG y ciudadanos en general.\r\n\r\nBajo la gestión de Carceller Arce, Damm ha demostrado su capacidad de resiliencia ante las dificultades del contexto socioeconómico generado por la pandemia del Covid-19, destacando en dos de los ámbitos con una valoración más baja en lo referente al perfil reputacional de las empresas: la dimensión internacional y los resultados económico-financieros, así como en el resto de valores más destacados de la lista como la transformación digital y la responsabilidad social corporativa.\r\n\r\nGracias al esfuerzo y dedicación de las más de 4.700 personas que forman Damm, el grupo ha logrado cerrar el ejercicio 2020 con un resultado positivo y unos ingresos consolidados de 1.225 millones de euros. Con vistas al presente y futuro inmediato, la internacionalización seguirá siendo uno de los pilares del plan estratégico de la compañía, con el que espera superar los 2.000 millones de facturación en 2025. Presente en más de 130 países, la empresa líder en bebidas en España, con presencia en las industrias de alimentación, hostelería, logística y distribución, espera duplicar sus cifras de negocio en el mercado internacional, que actualmente supone más de un 25% de su actividad. Para lograrlo, incrementará sus esfuerzos en la expansión internacional en grandes mercados (África, Asia y Latinoamérica).\r\n\r\nAsimismo, el plan 2022-2025 de Damm también contempla el desarrollo o adquisición de nuevas marcas que permitirán a la compañía seguir haciendo crecer su porfolio y potenciar el crecimiento de estas firmas gracias a todas las sinergias que el grupo puede ofrecer.\r\n\r\nTanto este crecimiento como la consecución del resto de objetivos marcados en la hoja de ruta con vistas a 2025 están vinculados al incremento eficiente de la capacidad de producción de las plantas de Damm y a la creación de un motor de innovación <em>in house</em> que permita generar proyectos y soluciones disruptivas e innovadoras. En este sentido, de la mano de Carceller Arce, Damm culminó en 2020 el ambicioso plan de ampliación de su fábrica de El Prat de Llobregat (Barcelona). Un proyecto que ha permitido a la planta incrementar su capacidad de producción en un 45% manteniendo los más altos niveles de eficiencia y flexibilidad; del mismo modo que otra de las instalaciones insignia del grupo, la fábrica de Font Salem, que el pasado mes de mayo incorporó una nueva línea que permitirá ampliar su capacidad de producción en un 20%.\r\n\r\n<strong>Digitalización y liderazgo en RSC</strong>\r\nLa transformación digital ha sido otro de los valores más destacados de la gestión de Carceller Arce al frente de un grupo con más de 140 años de historia y origen industrial. Todo un reto que Damm ha abordado de manera transversal, anteponiendo las personas a la tecnología, y que se ha venido cimentando en centenares de pequeños proyectos y acciones – como la reciente puesta en marcha del servicio a domicilio a través del <em>e-commerce</em> de Damm Distribución Integral –, que conforman la base de la digitalización de la compañía.\r\n\r\nLa protección del medio ambiente también pasa por ser una de las grandes bazas de Damm. No en vano, bajo la dirección de Carceller Arce, Estrella Damm se ha convertido en la primera cervecera en producir el 100% de sus latas con anillas de cartón 100% biodegradable y en reemplazar los embalajes de plástico por cartón reciclado. Dos proyectos pioneros en el sector que suponen la reducción de más de 350 toneladas de plástico al año.\r\n\r\nDemetrio Carceller Arce es uno de los destacados empresarios españoles, con un papel relevante en el negocio de alimentación y bebidas, infraestructuras, servicios y energía. Presidente ejecutivo del grupo cervecero Damm y de Corporación Petrolífera Disa, Carceller Arce es también vicepresidente de la multinacional alimentaria Ebro Foods y de la constructora Sacyr.\r\n\r\nFuente: <a class=\"fuente\" href=\"https://www.comunicae.es/nota/demetrio-carceller-arce-ingresa-en-la-lista-de-1228263/\" target=\"_blank\" rel=\"noopener\">www.comunicae.es</a>','Demetrio Carceller Arce ingresa en la lista de líderes con mejor reputación en España','Demetrio Carceller Arce, Presidente ejecutivo del grupo cervecero Damm y de Corporación Petrolífera Disa.','publish','closed','closed','','demetrio-carceller-arce-ingresa-en-la-lista-de-lideres-con-mejor-reputacion-en-espana','','','2021-11-26 12:19:15','2021-11-26 11:19:15','',0,'https://referentes.cunef.edu/?post_type=exito&#038;p=61',0,'exito','',0),
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(63,1,'2021-11-25 13:13:07','2021-11-25 12:13:07','Alejandra joins our Harrods family from LVMH as Marketing Director. Her career has seen her move from investment banking to the shop floor and into strategic leadership positions in the luxury industry. We took some time to find out more about her background, passions and love for the Harrods brand.\r\n\r\n<strong>Hi Alejandra, tell us about your career journey and how you came back to work at Harrods?\r\n</strong>I was an investment banker in a previous life; it was a fascinating industry to be working in at the time and learnt a lot about hard work and resilience. However, it got to a stage where I started to question whether that was the career I wanted for life.\r\n\r\nI have always been passionate about luxury and I even thought about studying fashion design! But I soon realised (I have Louise Wilson to thank for that) that my strength lays on the business and not the creative side. I love working with creative people and helping monetise their creativity. I am a problem solver and enjoy balancing short term business priorities with long term brand building.\r\n\r\nMy next step was to enrol in an MBA at London Business School. Business schools in the UK do not tend to have luxury management programmes like they do in France or Italy so many students coming from different industries don’t have a real understanding of what luxury means. During my MBA I worked with Walpole on creating what is today the leading Programme in Luxury Management in the UK. That is when I met Michael Ward; we spoke about how I could have an impact in the luxury industry and his advice was to go onto the shop floor to learn, get to know customers, understand the product and the business. I worked at Harrods for free for a few months while I was studying and got to spend time in different departments; working with a range of products and learning from incredible people; some of them are still in the business. I can honestly say this time was the richest period in my education; even more so than the MBA itself.\r\n\r\nFrom here I was asked to work on a project with the merchandising, buying and retail teams before moving to LVMH to work in the corporate strategy team. I was living in London but working in Paris where I was looking after fashion and leather good brands. My role was to support the brands in developing strategies and plans across all areas. It was really interesting to work with such a diverse group of Maisons and I learnt a lot about luxury and brand building.\r\n\r\nAfter three years in that role, I became Merchandising Director for Thomas Pink; this was all about planning, collection merchandising and buying as well as working on the brand identity and positioning.\r\n\r\nFrom here, I got the call from Harrods and was so pleased to have a chance to come back.\r\n\r\n<strong>Why did you want to work at Harrods?\r\n</strong>From a young age, I was fascinated by luxury. My grandmother had this amazing game box in deep blue Russian leather and wood. Any time I’d touch it I would get a special feeling… I have always admired things that are beautifully made and love the history and heritage behind them. When you understand the care, craft and attention to detail that goes into these extraordinary items, you start to appreciate things for what they truly are – luxury is about so much more than price. What makes it luxury is the intrinsic value of the object, what it represents in terms of workmanship, heritage and time. Also, is that emotional attachment that makes you want to keep repairing and using it what makes an object luxury, no matter what it is.\r\n\r\nIf you think about it, in a world where we have a serious problem with poor manufacturing conditions, disposable goods and waste, we should feel particularly proud to work in an industry that represents just the opposite!\r\n\r\nHarrods has always been important to me. It is such a special place; when I cross its doors I feel transported to a different world. In Knightsbridge you can let yourself wander and get lost; the breadth of the offer and service is unparalleled. For someone who loves luxury, there is no place like Harrods.\r\n\r\nOnce you start to meet the people who work here, the connection gets deeper. The people are what make Harrods so special. Everybody is so passionate about the brand and about helping customers, regardless of who they are or why they are here. I keep learning from every interaction and it is a privilege to be able to be part of such an amazing Team!\r\n\r\n<strong>Tell us a bit more about your role and team </strong>\r\nMy role is to look after Harrods Marketing. I work with a team of strategic storytellers whose mission is to engage, guide and delight our global audience by driving desirability and inspiring loyalty. We work with our colleagues in buying, creative, VM, brand partnerships and retail (amongst others) building a dialogue with our audiences across all the different touch-points.\r\n\r\nAs a team, we also take seriously the role we play in nurturing the Harrods brand. We are all custodians of what Harrods represents. We only look after it for a period of time (as others did before us and others will do after) and it’s important to remember that.\r\n\r\nWe are lucky at Harrods to have so many experts, our teams purpose their knowledge, their passion and products and make sure that our audiences are aware of all this incredible brand has to offer. It isn’t easy to prioritise what to talk about when you have a whole industry in one door!\r\n\r\n<strong>What does the Art of The Possible mean to you?\r\n</strong>The Art of the Possible is not a new concept. It’s been part of Harrods for some time. It embodies what we have been talking about. Is that a positive mindset and a can-do attitude, the determination to go the extra mile... It doesn’t matter if you are helping a customer or you’re working on a project.\r\n\r\nWhen you see the retail teams you can feel it; I remember once coming in as a customer to buy a dress, the person who helped me then took the time to bring me to another area with the dress and left me on to the hands of another colleague to help me with the accessories. He wasn’t gaining anything from doing so but he created a wonderful experience for me. I still go to see him any time I am in the store.\r\n\r\n<strong>Which of our employee values resonates the most with you?\r\n</strong>I think all of the values are important and that is why I feel at home here. But if I have to choose, I am drawn to ‘We Take Pride’ - no one is perfect; I know that I am imperfect, but I will always give my best. When you look back on your life you should feel proud of what you have done. It doesn’t matter how big or small that thing is, if you have been dedicated and committed; it\'s something no-one can take away. For me, values are not about what you are doing, it’s about how you go about doing it.\r\n\r\n<strong>What are you looking forward to in 2021?\r\n</strong>Reopening! It’s been very strange coming into the business with the Store closed. I am very excited to see customers coming in and for us to be able to share all the amazing things that have been happening behind the scenes. There has been so much change in the business across all of our sites. Reopening is going to be a very special time.\r\n\r\nOn a personal level, I am really looking forward to spending more time with my family, being able to hug my parents and let my children live their lives. I want to enjoy the simple luxuries in life that we may have taken for granted in the past.\r\n\r\n<strong>What is your favourite Harrods memory? </strong>\r\nSomething that has always stuck with me was seeing a director walking through the store and lean down to pick up some rubbish. She was just passing by but took the time to make a little difference, she told me that she lived by “you see it, you own it”. For me, this was such a good example of what Harrods is all about.\r\n\r\n<strong>What is your Uniquely You? </strong>\r\nI’ve been working with the English National Ballet for the last nine years. I love Opera and Ballet and ENB’s mission to make world-class ballet accessible to everyone in the UK at an affordable price is a very worthwhile cause. And I once did a walk-on role at the Nutcracker! It was the most exciting day of my life!\r\n\r\nFuente: <a class=\"fuente\" href=\"https://www.harrodscareers.com/news/alejandra-caro-a-passion-for-luxury-18021103727\" target=\"_blank\" rel=\"noopener\">www.harrodscareers.com</a>','Alejandra Caro: A Passion for Luxury','Alejandra Caro, Directora de Marketing de Harrods.','publish','closed','closed','','alejandra-caro-a-passion-for-luxury','','','2021-11-26 12:22:43','2021-11-26 11:22:43','',0,'https://referentes.cunef.edu/?post_type=exito&#038;p=63',0,'exito','',0),
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(141,1,'2021-11-10 14:32:09','2021-11-10 13:32:09','<p>El monitor empresarial de reputación corporativa Merco ha incluido al presidente ejecutivo de Damm, Demetrio Carceller Arce, por primera vez en la lista de los 100 líderes con mejor reputación en España. Gracias a su labor al frente del crecimiento e internacionalización de la compañía, a su apuesta por la digitalización y la innovación, y a los esfuerzos de Damm en sostenibilidad medioambiental, Carceller Arce ha protagonizado la sexta incorporación más destacada de Merco Líderes 2021, accediendo directamente al puesto 56 del ranking. Las listas Merco nacen tras un exhaustivo análisis de siete evaluaciones, 25 fuentes de información y más de 47.000 encuestas a directivos de grandes empresas, periodistas, catedráticos, analistas financieros, ONG y ciudadanos en general.</p>\r\n<p>Bajo la gestión de Carceller Arce, Damm ha demostrado su capacidad de resiliencia ante las dificultades del contexto socioeconómico generado por la pandemia del Covid-19, destacando en dos de los ámbitos con una valoración más baja en lo referente al perfil reputacional de las empresas: la dimensión internacional y los resultados económico-financieros, así como en el resto de valores más destacados de la lista como la transformación digital y la responsabilidad social corporativa.</p>\r\n<p>Gracias al esfuerzo y dedicación de las más de 4.700 personas que forman Damm, el grupo ha logrado cerrar el ejercicio 2020 con un resultado positivo y unos ingresos consolidados de 1.225 millones de euros. Con vistas al presente y futuro inmediato, la internacionalización seguirá siendo uno de los pilares del plan estratégico de la compañía, con el que espera superar los 2.000 millones de facturación en 2025. Presente en más de 130 países, la empresa líder en bebidas en España, con presencia en las industrias de alimentación, hostelería, logística y distribución, espera duplicar sus cifras de negocio en el mercado internacional, que actualmente supone más de un 25% de su actividad. Para lograrlo, incrementará sus esfuerzos en la expansión internacional en grandes mercados (África, Asia y Latinoamérica).</p>\r\n<p>Asimismo, el plan 2022-2025 de Damm también contempla el desarrollo o adquisición de nuevas marcas que permitirán a la compañía seguir haciendo crecer su porfolio y potenciar el crecimiento de estas firmas gracias a todas las sinergias que el grupo puede ofrecer.</p>\r\n<p>Tanto este crecimiento como la consecución del resto de objetivos marcados en la hoja de ruta con vistas a 2025 están vinculados al incremento eficiente de la capacidad de producción de las plantas de Damm y a la creación de un motor de innovación <em>in house</em> que permita generar proyectos y soluciones disruptivas e innovadoras. En este sentido, de la mano de Carceller Arce, Damm culminó en 2020 el ambicioso plan de ampliación de su fábrica de El Prat de Llobregat (Barcelona). Un proyecto que ha permitido a la planta incrementar su capacidad de producción en un 45% manteniendo los más altos niveles de eficiencia y flexibilidad; del mismo modo que otra de las instalaciones insignia del grupo, la fábrica de Font Salem, que el pasado mes de mayo incorporó una nueva línea que permitirá ampliar su capacidad de producción en un 20%.</p>\r\n<p><strong>Digitalización y liderazgo en RSC</strong><br>\r\nLa transformación digital ha sido otro de los valores más destacados de la gestión de Carceller Arce al frente de un grupo con más de 140 años de historia y origen industrial. Todo un reto que Damm ha abordado de manera transversal, anteponiendo las personas a la tecnología, y que se ha venido cimentando en centenares de pequeños proyectos y acciones – como la reciente puesta en marcha del servicio a domicilio a través del <em>e-commerce</em> de Damm Distribución Integral –, que conforman la base de la digitalización de la compañía.</p>\r\n<p>La protección del medio ambiente también pasa por ser una de las grandes bazas de Damm. No en vano, bajo la dirección de Carceller Arce, Estrella Damm se ha convertido en la primera cervecera en producir el 100% de sus latas con anillas de cartón 100% biodegradable y en reemplazar los embalajes de plástico por cartón reciclado. Dos proyectos pioneros en el sector que suponen la reducción de más de 350 toneladas de plástico al año.</p>\r\n<p>Demetrio Carceller Arce es uno de los destacados empresarios españoles, con un papel relevante en el negocio de alimentación y bebidas, infraestructuras, servicios y energía. Presidente ejecutivo del grupo cervecero Damm y de Corporación Petrolífera Disa, Carceller Arce es también vicepresidente de la multinacional alimentaria Ebro Foods y de la constructora Sacyr.</p>\r\n\r\nFuente: <a href=\"https://www.comunicae.es/nota/demetrio-carceller-arce-ingresa-en-la-lista-de-1228263/\"target=\"_blank\">www.comunicae.es</a>','Demetrio Carceller Arce ingresa en la lista de líderes con mejor reputación en España','Demetrio Carceller Arce, Presidente ejecutivo del grupo cervecero Damm y de Corporación Petrolífera Disa.','inherit','closed','closed','','61-autosave-v1','','','2021-11-10 14:32:09','2021-11-10 13:32:09','',61,'https://referentes.cunef.edu/?p=141',0,'revision','',0),
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-- Table structure for table `wp_toolset_post_guid_id`
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--
-- Dumping data for table `wp_toolset_post_guid_id`
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--
-- Table structure for table `wp_toolset_relationships`
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--
-- Dumping data for table `wp_toolset_relationships`
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--
-- Table structure for table `wp_toolset_type_sets`
--

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--
-- Dumping data for table `wp_toolset_type_sets`
--

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--
-- Table structure for table `wp_usermeta`
--

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--
-- Dumping data for table `wp_usermeta`
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--
-- Table structure for table `wp_users`
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CREATE TABLE `wp_users` (
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--
-- Dumping data for table `wp_users`
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